
Palacio Podcast
Steven Chaparro Helps You Discover and Tell Your Story
Steven Chaparro describes himself as a Storyteller and Strategist who helps “visionaries redesign the future.” If you think that might be a little heady, then you haven’t spent any time with Steven. He has a clear grasp of what it means and in no time, so will you. It is a skill and a passion that has fascinated him.
“I think telling and searching for discovering stories is always been something we’ve been very passionate about.”
Whether it’s storytelling in the form of speeches or conversation or writing, Steven Chaparro has always recognized the power of storytelling.
“Storytelling has the ability to help people see things differently, possibly help them change their mindsets and even change the direction of the single person, a team, or even an organization.”
For Chaparro, stories are one of the greatest tools that anybody, any organization can have to lead change.

Steven Chaparro
PalacioMagazine.com interviewed Steven Chaparro in an echo-chamber of a small room at WeWork in downtown Long Beach. Chaparro spoke about his own change and transformation over the years helped him discover the important role of stories.
More on Steven Chaparro
From https://www.stevenachaparro.com/
“I grew up in Holland, MI. When my ninth-grade teacher gave us the assignment to write about a possible career, I wrote about the profession of an architect. It stuck with me. When my family moved to Southern California, I finished high school and applied to architecture schools.
I studied Architecture at the University of Southern California. Upon graduation, I went on to work at WLC Architects for nearly six years where I started as a designer and became a project manager.
Soon, my restlessness kicked in for the first time. I was eager to go beyond the four walls of architecture and learn about urban design and master planning. I accepted a role as a forward planner with K. Hovnanian Homes, a national residential real estate developer. Over the next eight years, I led the forward planning department and then served as a profit & loss executive overseeing project teams with responsibilities ranging from land acquisition to customer service.
When the real estate market found itself in deep decline, I underwent a career transformation by becoming a licensed financial advisor with Waddell & Reed and then Merrill Edge. I learned the value of acting as a trusted advisor to clients who were looking for blueprints to make their financial dreams a reality. This experience helped to inform much of my approach to consulting today.
In 2013, I was recruited by a regional real estate development firm, Storm Western Development, to help lead several new projects in Southern California. In 2014, I joined the leadership team of Visioneering Studios, a national family of architecture, real estate development, and construction firms. Most recently, I served as the VP of Strategic Design overseeing strategy, story, and business development for the studios.
Additionally, I have served over seventeen years as an associate pastor where I helped develop and communicate organizational vision and strategy through leadership and teaching.
Currently, I serve as a Brand Consultant with Ideation Consultancy, an idea-execution company that hustles with disruptive people & their world-shaping ideas by co-creating custom solutions that deliver remarkable impact at the intersection of purpose & profit.”