Latino Millennials
Sofia Vergara’s Latino-Focused Media Company Raze Launches Digital Platform
Raze is a Latino-focused media company founded by “Modern Family” star Sofia Vergara and longtime entertainment execs Emiliano Calemzuk and Luis Balaguer, is going after cord-cutting millennials with the launch of its mobile-first digital portal. Raze’s first show, “Her Name Was Dolores – The Jenni I Knew” premiered on Univision in January and was produced in partnership with BTF and Dhana Media. Shows available at launch include: Raze Camp: YouTube personalities Sebastián Villalobos, Luisa Fernanda, Mario Ruiz, and Juan Pablo Jaramillo visit an air base in Colombia for two days to learn what it takes to be a real soldier, where they face the elements and go through tactical training.
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